An empirical study of the online promotion for the top 10 e-commerce websites in China

Author

Xiaoning Zhu ; Rui Yan ; Jingting Zhang

Author_Institution

Dongling Sch. of Econ. & Manage., Univ. of Sci. & Technol. Beijing, Beijing, China

fYear

2015

fDate

22-24 June 2015

Firstpage

1

Lastpage

4

Abstract

For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.

Keywords

Internet; Web sites; analytic hierarchy process; customer satisfaction; electronic commerce; fuzzy set theory; marketing data processing; promotion (marketing); China; analytical hierarchy process; competitive advantage; customer satisfaction; e-commerce Web site; fuzzy AHP; online promotion; product marketing; Companies; Electronic commerce; Power measurement; Pragmatics; Time measurement; B2C E-Commerce; Fuzzy TOPSIS; Online Promotion;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Systems and Service Management (ICSSSM), 2015 12th International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-1-4799-8327-8

Type

conf

DOI

10.1109/ICSSSM.2015.7170321

Filename

7170321