Web cum mobile based dynamic market information support for Agri-Horti produces: Linking the farmers with market

Farmers in India are at the mercy of traders especially the middlemen who fix lower rates at the farmers end. The farmers are desperate as they are not aware of the prices elsewhere and they have meager produce at their hand. Market led agriculture is need of the hour which needs market intelligence. Tamil Nadu Agricultural University in collaboration with Centre for Development of Advanced Computing initiated the project for the benefit of farmers & traders covering SIX major markets of South India as Pilot. Main emphasis of the project is covering perishable items of 130 plus commodities, updating the daily wholesale and retail price. Ensuring the last mile connectivity and reaching large number of users, the price information is being delivered through Mobile phone. This paper explains about its additional features.