Social media, a new scenario for tourism promotion: An analysis of the most representative Galician spas in facebook

Author

Sanchez Amboage, Eva ; Juanatey-Boga, Oscar ; Martinez-Fernandez, Valentin-Alejandro

Author_Institution

Dept. de Analisis Economico y Administracion de Empresas, Univ. de A Coruna., A Coruna, Spain

fYear

2015

fDate

17-20 June 2015

Firstpage

1

Lastpage

6

Abstract

Galicia is considered one of the best Spanish regions assessed for Thermal Tourism is concerned, recognition has contributed to the mineral-rich waters and the quality and number of spas, represented in Spain under the guise of spas. The development of Information and Communication Technology (ICT) has had a positive impact on the recovery and development of the spa activity in recent times. In this sense, and within ICT, the significant advancement of Web 2.0 and Social Media, has been essential in the promotion and encouragement of tourism enterprises in general and spas in particular. Thus, this research focuses on the study of the most representative spas of Galicia in Facebook, analysis through Fanpage Karma tool, which provides data on the situation in which these establishments are in the Social Media.

Keywords

Internet; social networking (online); travel industry; Fanpage Karma tool; Galician spas; ICT; Information and Communication Technology; Web 2.0; facebook; mineral-rich waters; social media; spa activity; thermal tourism; tourism enterprises; tourism promotion; Facebook; Fans; Irrigation; Media; Twitter; Web 2.0; Facebook; Fanpage Karma; Galicia; Spas; Thermal Tourism;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Systems and Technologies (CISTI), 2015 10th Iberian Conference on

Conference_Location

Aveiro

Type

conf

DOI

10.1109/CISTI.2015.7170578

Filename

7170578