Title :
Risk management heuristics in new product development
Author :
de Klerk, Antonie M.
Author_Institution :
Dept. of Eng. & Technol. Manage., Pretoria Univ., South Africa
Abstract :
The development of new products is a classic example of the use of project management. From a risk management perspective, however, this type of project is unique: the risks are high and the very nature of the project is to reduce this risk. This paper examines project risk management in new product development, focusing on technical (rather than commercial) risk and identifying a number of relevant heuristics from the fields of product and systems development
Keywords :
product development; research and development management; risk management; R&D management; new product development; project management; risk management heuristics; systems development; technical risk; Africa; Cost function; Decision making; Guidelines; Manufacturing; Product design; Product development; Project management; Risk management; Technology management;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808060
