Title :
Electronic commerce: creating competitive opportunities in Brazilian supermarkets
Author :
Segre, Lidia Micaela ; Bastos, Roberto Moura
Author_Institution :
COPPE, Univ. Fed. do Rio de Janeiro, Brazil
Abstract :
The aim of this paper, focusing the supermarket sector in Brazil, is studying electronic commerce use, trying to identify the motivations for its adoption, its difficulties in implementation and its capacity for finding and keeping enterprises competitive advantages in service automation and business dealing. The methodology used is based on bibliography research through Brazilian and foreign magazines, Internet and on case studies done by the authors´ investigation group. Case studies information was obtained through interviews and visits involving since main executives to operational level employees
Keywords :
electronic commerce; management of change; research and development management; retail data processing; Brazil; Internet studies; bibliography research; business dealing; case studies; competitive advantages; electronic commerce; enterprises; service automation; supermarket sector; technological innovation management; technology adoption motivations; Automation; Bibliographies; Business; Consumer electronics; Costs; Data handling; Electronic commerce; Internet; Joining processes; Supply chains;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808107
