A helix metaphor for customer behaviour visualisation

Describes approaches to the visualisation of customer behaviour and proposes an innovative metaphor for information visualisation. The helix metaphor is adopted as a technique to render behavioural temporal data in a user interface design incorporating a 3D representation. The helix metaphor extends the conceptual model of a spiral representation along a linear perspective, and accommodates the visualisation of temporal data by exploiting the cyclical nature of the data. A set of user task requirements was identified, and a brief informal series of task-based user trials revealed that these tasks were supported by the helix representation. Requirements for further design iterations of the helix representation are also proposed