Title :
Elements of a balanced approach towards logistics and marketing management of 4 wheels of business vehicles component
Author :
Yusuf, Eddy ; Suharto, Ign
Author_Institution :
Pasundan Univ., Bandung, Indonesia
Abstract :
The objective of the research is to study some basic information of technology management and also to study the process of planning and control of the components of modern automotive logistics system components at the levels of the government, automotive industry and end users. The benefits of the research are to illustrate practical aspects of the technology and logistics management. The integrated management of technology and logistics for commercial vehicles can be achieved by full support of government because of the very strong competition from developed countries
Keywords :
automobile industry; management; automotive logistics system; commercial vehicles; competition; end users; government; logistics and marketing management; marketing management; technology management; Automotive engineering; Control systems; Electrical equipment industry; Government; Industrial control; Logistics; Process planning; Technology management; Technology planning; Vehicles;
Conference_Titel :
Engineering Management Conference, 1995. Global Engineering Management: Emerging Trends in the Asia Pacific., Proceedings of 1995 IEEE Annual International
Print_ISBN :
0-7803-2799-3
DOI :
10.1109/IEMC.1995.524597