Title :
Successful electronic commerce implementation: a business results model
Author :
Specht, Pamela Hammers
Author_Institution :
Dept. of Inf. Syst. & Quantitative Anal., Nebraska Univ., Omaha, NE, USA
Abstract :
Reports of failures of electronic commerce (EC) to bring in additional revenue are increasing. A literature review reveals a lack of recommended business procedures for successful EC implementation. A model relating business strategy, EC strategy and business results is presented, emphasizing the need to develop a business case
Keywords :
economics; electronic commerce; investment; project management; business results model; business strategy; electronic commerce implementation; electronic commerce strategy; literature review; management; project success; recommended business procedures; Business process re-engineering; Costs; Couplings; Educational institutions; Electronic commerce; Information analysis; Information systems; Joining processes; Marketing and sales; Productivity;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808503
