Analysis of the Game Models between Governments and Enterprises in Cultivating Regional Brands of Industrial Clusters

Regional brands are the senior stage of industrial cluster development as well as the strategic choice for elevating the competitiveness of industrial clusters. The public characteristics of regional brands contribute to the existence of "prisonerpsilas dilemma" in constructing regional brands and the key to the problem is local governments. This paper analyzes the two models in government cultivating regional brands in terms of game model, describing the basic path for governm.ents to participate in constructing regional brands.