DocumentCode
3367758
Title
Analytical Model of Customer Churn Based on Bayesian Network
Author
Peng Sun ; Xin Guo ; Yunpeng Zhang ; Ziyan Wu
Author_Institution
Coll. of Comput. Sci., Northwestern Polytech. Univ., Xi´an, China
fYear
2013
fDate
14-15 Dec. 2013
Firstpage
269
Lastpage
271
Abstract
A customer churn analytical model based Bayesian network is built for prediction of customer churn. We propose Bayesian Network approaches to predict churn motivation, mining the result in churn characters in order to help decision-making manager formulate corresponding detainment strategy. Experimental results show that classification performance of both methods is resultful.
Keywords
belief networks; decision making; marketing; pattern classification; Bayesian network; churn characters; churn motivation prediction; classification performance; customer churn analytical model; customer churn prediction; decision making manager; detainment strategy; Analytical models; Bayes methods; Broadband communication; Companies; Educational institutions; Mathematical model; Predictive models; Bayesian; Customer Churn;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence and Security (CIS), 2013 9th International Conference on
Conference_Location
Leshan
Print_ISBN
978-1-4799-2548-3
Type
conf
DOI
10.1109/CIS.2013.63
Filename
6746399
Link To Document