Title :
Analyzing, modeling and simulating the new business and market development process
Author :
Janszen, F.H.A. ; Vloemans, M.P.F. ; Omta, S.W.F.
Author_Institution :
Erasmus Univ., Rotterdam
Abstract :
Summary form only given as follows. This paper presents a methodology to model innovation processes. The knowledge of managers is codified in causal diagrams, which are converted into a computer model. The various nonlinear mechanisms are simulated to reflect the nonlinear behavior of the innovation process. The methodology is applied in the steel and in the food industry
Keywords :
food processing industry; management; marketing; steel industry; causal diagrams; computer model; food industry; innovation processes modelling; market development process; new business development; nonlinear behavior; nonlinear mechanisms simulation; steel industry; Analytical models; Annealing; Chaos; Game theory; Genetic algorithms; Industrial economics; Nonlinear dynamical systems; Technological innovation; Technology management; Toy industry;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.808938
