Integrating quality, quality in use, actual usability and user experience

Selecting and using a quality model is usually a first step in evaluating software quality. In this work we propose employing previous work incorporating two new characteristics into recently issued the ISO 25010 standard combined with concepts of actual usability and user experience in a flexible framework. The resulting models and framework can be instantiated to evaluate software and Web applications. Finally, a strategy and process for non-intrusively evaluating and improving quality in use based on real usage data is outlined. The application of this strategy is our current endeavor.