Connecting the Dots: Retailer, user and social sites

Company profiles are a common sight on Social Networking sites these days. Retailers use their pages to bring in new customers and increase visibility across the Internet. But is this all what Social Media can do? Social Media brings with it a potential that has not yet been successfully capitalized on by most companies. This paper brings forward the glaring loop holes that some of the common retailer methodologies have and provides a possible solution model that takes new aspects into consideration. We will demonstrate the application of these new techniques by taking a few common business scenarios. With this, retailer´s will be closer to bridging the gap between themselves, the customer, and social media.