Title :
Research on the behavior of webpage redirection in subject collections
Author :
Zhou, Hong ; Chen, Guimei ; Xie, Yanran ; Liu, Huan
Author_Institution :
Sch. of Manage., Jinan Univ., Guangzhou, China
Abstract :
Based on the science of consumer behavior, and with the help of the research on information searching, in this paper, the behavior of webpage redirection in subject collections is researched. By experimental method, the factors affecting the webpage redirection are generalized, and the behavioral model of webpage redirection is built, finally the enlightenment to the market management is discussed. The research reveals the behavior rules of the network users in searching information and provides scientific guidance for enterprise for developing online marketing.
Keywords :
Web sites; consumer behaviour; Webpage redirection; consumer behavior; market management; online marketing; subject collections; Behavior; Redirection; Subject Collections; Webpage;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5654694