Title :
Promotion operation scheme and design of e-commerce website in small and medium garment enterprises
Author_Institution :
Comput. & Inf. Technol. Dept., Tianjin Univ. of Commerce Boustead Coll., Tianjin, China
Abstract :
Design and produce the e-commerce website to meet the requirements does not mean that the work has been completed, how to run the websites, and how to run it smoothly, how to finish the website maintenance and management lately, what conditions do the garment enterprises need to their websites, and practical feedback from Garment companies, these are all important work required after the design and production of the website. It will directly influence the website of good Performance effect and e-commerce sales performance if any of these left unfinished. This paper takes the Chinese small and medium-sized Garment enterprise e-commerce sites, for example, small garment enterprises of the actual conditions of the e-commerce sites operation conditions and maintenance of the design to argument.
Keywords :
Web design; clothing industry; electronic commerce; promotion (marketing); small-to-medium enterprises; China; e-commerce Web site design; e-commerce Web site maintenance; garment enterprise e-commerce sites; promotion operation scheme; small and medium garment enterprises; Marketing and sales; e-commerce website; maintenance and daily management; small and medium garment enterprise; website operation;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5654700