DocumentCode
3383702
Title
The analysis of value chain and application models on m-commerce
Author
Xin, Chen
Author_Institution
Wuhan Univ., Wuhan, China
Volume
1
fYear
2009
fDate
28-29 Nov. 2009
Firstpage
337
Lastpage
340
Abstract
This paper reviews the definition of m-commerce (also called mobile commerce) and analyses its application models and benefits. Secondly, the paper discuss the value chain of m-commerce based on Value Reference Model (VRM), which consists of six core processes in two main areas: content, and infrastructure and services.
Keywords
electronic commerce; mobile computing; m-commerce; mobile commerce; value chain; value reference model; Business; Computational intelligence; Computer aided manufacturing; Computer industry; Handheld computers; Marketing and sales; Mobile computing; Mobile handsets; Smart phones; Telecommunication traffic; application model; m-commerce; value chain; value reference model;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence and Industrial Applications, 2009. PACIIA 2009. Asia-Pacific Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4606-3
Type
conf
DOI
10.1109/PACIIA.2009.5406421
Filename
5406421
Link To Document