Title :
The analysis of value chain and application models on m-commerce
Author_Institution :
Wuhan Univ., Wuhan, China
Abstract :
This paper reviews the definition of m-commerce (also called mobile commerce) and analyses its application models and benefits. Secondly, the paper discuss the value chain of m-commerce based on Value Reference Model (VRM), which consists of six core processes in two main areas: content, and infrastructure and services.
Keywords :
electronic commerce; mobile computing; m-commerce; mobile commerce; value chain; value reference model; Business; Computational intelligence; Computer aided manufacturing; Computer industry; Handheld computers; Marketing and sales; Mobile computing; Mobile handsets; Smart phones; Telecommunication traffic; application model; m-commerce; value chain; value reference model;
Conference_Titel :
Computational Intelligence and Industrial Applications, 2009. PACIIA 2009. Asia-Pacific Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4606-3
DOI :
10.1109/PACIIA.2009.5406421
