• DocumentCode
    3384646
  • Title

    The studying of expert power using in channel management

  • Author

    Zhou, Peng

  • Author_Institution
    Dept. of Ind. Eng., Manuf. Inst. of Sci. & Eng., Mianyang, China
  • Volume
    3
  • fYear
    2010
  • fDate
    9-10 Oct. 2010
  • Firstpage
    17
  • Lastpage
    18
  • Abstract
    This study contributes to existing studies of channel management by investigating expert power theory in a specific industry in China. Evaluating indicator had been come up with basing on expert power. This provides Chinese managers in the similar industry helpful suggestions to the issues of channel management.
  • Keywords
    electricity supply industry; marketing; power distribution; China; channel management; expert power theory; Artificial neural networks; Expert power; channel management; household electric appliances;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering (FITME), 2010 International Conference on
  • Conference_Location
    Changzhou
  • Print_ISBN
    978-1-4244-9087-5
  • Type

    conf

  • DOI
    10.1109/FITME.2010.5654756
  • Filename
    5654756
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3384646