Title :
Market and doing business in China
Author_Institution :
Neophotonics (China) Corp., Shenzhen
fDate :
July 29 2007-Aug. 11 2007
Abstract :
In today´s highly competitive environment, manufacturing in low cost countries is a necessity and no longer a competitive edge. It is both strongly competitive and culturally challenging for US tech companies to develop their offshore footprint. Further, as Asia is emerging from an emerging manufacturer to a consumer oriented society, local demands present new opportunities and challenges. In this talk, we´ll present our experience and perspective of expanding our market presence in China and develop China site as both an engineering center and manufacturing house.
Keywords :
marketing; production engineering; China; business; consumer oriented society; engineering center; manufacturing; market; Asia; Companies; Corporate acquisitions; Costs; Engineering profession; Laboratories; Manufacturing;
Conference_Titel :
Nano-Optoelectronics Workshop, 2007. i-NOW '07. International
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-1591-5
DOI :
10.1109/INOW.2007.4302871