Parallel phrasing across cultures: Emotional vs. informational effects

This is a work-in progress paper, describing a series of experiments conducted to determine the actual effects of parallel phrasing vs. non-parallel phrasing on readers. Traditionally, it has been assumed that parallel text enhances information recall more than non-parallel text, but no distinct evidence for this emerges in the data. However, the data from another series of experiments indicates that parallel text has an emotional effect on readers distinct from non-parallel text.