Title :
Cross-cultural emotion responses to form, color, and typeface designs
Author :
Manning, Alan ; Amare, Nicole
Author_Institution :
Brigham Young Univ., Provo, UT, USA
Abstract :
This is a work-in progress paper, describing the design of an experiment to measure emotional responses to form, color, and typeface design in study participants from non-US cultural backgrounds. The purpose is to determine the degree to which general patterns of response from English speaking, non-US participants resemble or differ from responses from English speaking, US-study participants.
Keywords :
cultural aspects; emotion recognition; face recognition; image colour analysis; color designs; cross cultural emotion; emotional responses; english speaking; non US cultural backgrounds; typeface designs; Abstracts; Color; Cultural differences; Educational institutions; Image color analysis; Presses; Visualization; Color; decorative form; emotion; typeface personality; visual design aesthetics;
Conference_Titel :
Professional Communication Conference (IPCC), 2013 IEEE International
Conference_Location :
Vancouver, BC
Print_ISBN :
978-1-4799-0010-7
DOI :
10.1109/IPCC.2013.6623918