Study on alliance benefit allocation using TOPSIS

Different partners always prefer different kinds of benefit allocation methods from individual perspectives when a dynamic alliance distributes its cooperation incomes. Hence, the members of the dynamic alliance may have disagreements with others, which may cause the failure of the cooperation. This paper designs a comprehensive benefit allocation solution to incorporate different results of traditional benefits allocation method into a more reasonable one. This research also found that using the method of approximating positive ideal point and that of approximating negative ideal point will have different results. We suggest that the selection of these two ways for the alliance depends on whether it is pessimistic or optimistic.