Sustainability in supply chain management how to execute the triple bottom line

We will discuss the execution of sustainability in supply chain management. Firms need effective leadership to establish the vision of sustainability but the critical issue we´ve found in our work is execution. Therefore we discuss the following topics in relation to execution and conclude with a brief case study of the Sonoma Wine Company: situational stakeholder management, the role of NGOs, socially responsible investing and its influence on the firm, and cooperative competition in establishing environmental standards. With reference to the case study, we discuss many fronts along which sustainability management is executed in an integrated fashion.