Technology innovation and new product development process integrating QFD and TRIZ

QFD (Quality Function Deployment) and TRIZ (a Russian acronym for Theory of Inventive Problem Solving) have been each one separately and thoroughly studied by authors. However, integrating both techniques QFD and TRIZ effectively for technology innovation and new product development (NPD) process remains still less explored. Using QFD and TRIZ, for new product design, is one of the best ways to meet the challenge of satisfying customers´ inconstant demands and then to thrive in business. In this article we tend to describe a process which systematically integrates QFD with TRIZ and enable the effective and systematic creation of technology innovation for new products. Finally, the Balanced Scorecard (BSC) was introduced to demonstrate the practicality and efficiency of that integration.