Playing Entrepreneurship as a Memorable Experience for All Sorts of Talented Warriors

The authors would like to share their experience as the designers of an ARG (Alternate Reality Game) called LS StartUp Lab, where players evolve their ideas and/or teams to create startups by following the inner laws of Gamification. This event, a clear success within its two editions, empowers attendee\´s abilities to persist and create new companies that provide with purely innovative IT-related solutions to the world in just 18 hours. They end up "knowing" and "believing" and therefore they make use of their "superpowers", some of them discovered within the "Serious Game".