DocumentCode :
3410532
Title :
Evaluation of third party tracking on the web
Author :
Hamed, Asma ; Ayed, Hella Kaffel-Ben ; Kaafar, Mohamed Ali ; Kharraz, Amin
Author_Institution :
CRISTAL Lab., Univ. of Manouba, Manouba, Tunisia
fYear :
2013
fDate :
9-12 Dec. 2013
Firstpage :
471
Lastpage :
477
Abstract :
In this paper our goal is to measure the presence of trackers and tracking components in websites to identify their dangerousness to privacy. We propose an intuitive privacy scoring model to quantify the use of tracking techniques and identify how users activities are tracked when they are online. We developeded and distributed a firefox add-on that collects the web browsing history of our volunteers along with the detected tracking components and computes the scores of the visited web page. Using our collected dataset, we examine the tracking capabilities in the wild. Our findings show that while cookies-based tracking is present in almost all websites, independently from the content and from the audience, JavaScripts are also present and can also be a major vector of web tracking. We demonstrate that the trackers dangerousness for the user´s privacy should not be measured by the number of components but by their presence through the websites and the domains. Correlation was also found between scores and tracking components which confirms that our intuitive scoring model is realistic.
Keywords :
Web sites; data privacy; JavaScripts; Web browsing history; Web page; Web tracking; Websites; firefox add-on; intuitive privacy scoring model; third party tracking; user privacy; Computational modeling; Correlation; Facebook; Google; Internet; Privacy; Web pages;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Internet Technology and Secured Transactions (ICITST), 2013 8th International Conference for
Conference_Location :
London
Type :
conf
DOI :
10.1109/ICITST.2013.6750244
Filename :
6750244
Link To Document :
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