An Information Sharing Incentive Model in Supply Chain with Mixed Retail and E-tail Channels

In this paper we study only partial retailers to share information in a supply chain with retail and e-tail channels, which is composed of one manufacture and two retailers. To achieve maximum profits of manufacture, an incentive model is designed to motivate retailer information sharing by a price discrimination strategy in supply chain. Manufacture and retailerspsila optimization decision and profits are resolved in the incentive mechanism. The research results show that it is feasible to motivate partial retailers to share information channels by a discriminating pricing strategy.