Business to family e-commerce enterprises analysis: A case study of Redbaby

Author

Li, Liwei ; Wang, Xiaohong ; Tian, Ling

Author_Institution

Sch. of Manage., Beijing Union Univ., Beijing, China

Volume

1

fYear

2010

fDate

9-10 Oct. 2010

Firstpage

488

Lastpage

491

Abstract

Redbaby, established in 2004, was devoted to provide consumers with a convenient way of shopping and quality products with low prices via catalog selling and e-commerce website. The products for sale have extended from one category to nine categories that could entirely meet the requirement of family shopping. Redbaby has transferred itself from a traditional baby-care products seller to a shopping platform on families, which is a model change from B2C to B2F (Business to Family). After years of development, Redbaby has established the operation with catalog and website as the channel, and integrated marketing center, purchasing center and operating center as a system. The paper analyzes the running model of Redbaby comprehensively from the perspective of operation, technology, capital and logistics.

Keywords

Internet; Web sites; electronic commerce; retail data processing; B2C; B2F; Redbab; Website; business to family; catalog selling; e-commerce; enterprises analysis; shopping; Catalogs; Educational institutions; Irrigation; Logistics; Marketing and sales; Business to Family; Case Study; Redbaby; e-commerce;

fLanguage

English

Publisher

ieee

Conference_Titel

Future Information Technology and Management Engineering (FITME), 2010 International Conference on

Conference_Location

Changzhou

Print_ISBN

978-1-4244-9087-5

Type

conf

DOI

10.1109/FITME.2010.5656555

Filename

5656555