Title :
Notice of Retraction
Research on the combinatorial innovation of word-of-mouth spreading marketing based on the perspective of green marketing
Author :
Jing Shaoping ; Tao Yuhong
Author_Institution :
Sch. of Bus., Jiangsu Teachers Univ. of Technol., Changzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Green marketing activities of business systemically and actively promote the speed and effectiveness of word-of-mouth spreading for consumers and then induce them to select green brand, which can produce positive effects on the development of green marketing activities. From the perspective of green marketing, this paper tightly focuses on the full workflow of consumers´ word-of-mouth spreading and proposes the combinatorial innovation of word-of-mouth spreading marketing based on green marketing in order to help green business have a better use of word-of-mouth spreading.
Keywords :
environmental factors; innovation management; marketing; combinatorial innovation; green business; green marketing; word-of-mouth spreading marketing; Green marketing; combinatorial innovation; word-of-mouth spreading;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5656709
