Title :
Exploring the influencing factors on surfing behavior intention of smartphone users
Author :
Wang, Lin ; Liu, Feng ; Zhao, Yang ; Shi, Kan
Author_Institution :
Grad. Sch. of Chinese Acad. of Sci., Beijing, China
Abstract :
The study presents exploratory research mainly on surfing behavior of smartphone users under a mixed network conditions. It mainly focuses on the following three aspects: variation trend analysis of the functions and operating systems of smartphone, explore the relations between the differentiation in user experience, social networks, emotional contagion sensitivity and cellphone surfing behavior intention, to propose the five factors research theoretical framework that impacts the intentions of smartphone surfing behavior through document analysis and netizens (web users) online investigation. It has provides a theoretical foundation to further explore surfing behavior of the smartphone users in the future e-commerce, physical and mental health, location-based service and social networking, also hope to improve the physical and mental health level of smartphone users by intervening, also provide reference for the merchants to develop more user-friendly and humanized smartphones.
Keywords :
behavioural sciences computing; document handling; human computer interaction; operating systems (computers); smart phones; social aspects of automation; social networking (online); Web users; cellphone surfing behavior intention; document analysis; e-commerce; emotional contagion sensitivity; influencing factors; location-based service; mental health; mixed network conditions; netizens online investigation; operating systems; physical health; smartphone surfing behavior; smartphone users; social networking; user experience; variation trend analysis; Internet; Mobile communication; Psychology; Security; Sensitivity; Social network services; Software;
Conference_Titel :
Advanced Computational Intelligence (IWACI), 2011 Fourth International Workshop on
Conference_Location :
Wuhan
Print_ISBN :
978-1-61284-374-2
DOI :
10.1109/IWACI.2011.6160095