Title :
A Method to Engage Employees Using Gamification in BPO Industry
Author_Institution :
Infosys Labs., Infosys Ltd., Hyderabad, India
Abstract :
Any service industry and specifically Business Process Outsourcing (BPO) industry faces multiple challenges in regards to employee motivation, talent retention and job related issues. The engagement of the employees has been identified as one of the important element to manage these challenges. Gamification is an emerging concept that helps in improving user engagement and user experience. This paper proposes a method of applying Gamification in BPO industry to increase the employee engagement and thus manage the employee related challenges encountered in BPO or any service industry.
Keywords :
outsourcing; service industries; BPO industry; business process outsourcing industry; employee engagement; employee motivation; gamification; job related issues; service industry; talent retention; user engagement; user experience; Context; Engineering profession; Games; Industries; Organizations; Standards organizations; Business Process Outsourcing (BPO); Gamification; Service Industry;
Conference_Titel :
Services in Emerging Markets (ICSEM), 2012 Third International Conference on
Conference_Location :
Mysore
Print_ISBN :
978-1-4673-5729-6
DOI :
10.1109/ICSEM.2012.27