Title :
Multi-attribute based analysis of stability of strategic alliance among liner shipping companies
Author :
Li, Jian-Li ; Zhen Hong ; Xu Kai
Author_Institution :
Coll. of Sci. Res., Shanghai Maritime Univ., Shanghai, China
Abstract :
Strategic alliance among liner-shipping companies is one of the key factors for enterprises to realize win-win strategy, but there also exists huge crises. We mainly utilize method of attribute coordinate to analyze the dynamic alliance behavior among shipping companies, in which relationships between cooperation and such aspects as trade-off cost and repeated gaming is discussed. We further expatriate the psychological changing process of strategic alliance in bilateral manner among enterprises.
Keywords :
game theory; strategic planning; enterprises; liner shipping companies; multiattribute based analysis; psychological changing process; repeated gaming; strategic alliance; trade-off cost; win-win strategy; Companies; Costs; Educational institutions; Game theory; Marine vehicles; Psychology; Stability analysis;
Conference_Titel :
Granular Computing, 2009, GRC '09. IEEE International Conference on
Conference_Location :
Nanchang
Print_ISBN :
978-1-4244-4830-2
DOI :
10.1109/GRC.2009.5255094
