Enhancing Digital Business Ecosystem trust and reputation with centrality measures

Digital Business Ecosystem (DBE) is a decentralised environment where very small enterprises (VSEs) and small to medium sized enterprises (SMEs) interoperate by establishing collaborations with each other. Collaborations play a major role in the development of DBEs where it is often difficult to select partners, as they are most likely strangers. Even though trust forms the basis for collaboration decisions, trust and reputation information may not be available for each participant. Recommendations from other participants are therefore necessary to help with the selection process. Given the nature of DBEs, social network centrality measures that can influence power and control in the network need to be considered for DBE trust and reputation. A number of social network centralities, which influence reputation in social graphs have been studied in the past. This paper investigates an unexploited centrality measure, betweenness centrality, as a metric to be considered for trust and reputation.