DocumentCode
3423826
Title
An Alternative Product Extraction Method for E-Commerce Applications
Author
Koyuncu, Murat
Author_Institution
Atilim Univ., Ankara
fYear
2007
fDate
3-7 Sept. 2007
Firstpage
397
Lastpage
402
Abstract
Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.
Keywords
customer satisfaction; database management systems; electronic commerce; fuzzy set theory; alternative product extraction; customer satisfaction; database; e-commerce; fuzzy similarity-based approach; Application software; Consumer electronics; Customer satisfaction; Data engineering; Data mining; Deductive databases; Expert systems; Fuzzy set theory; Internet; Portals;
fLanguage
English
Publisher
ieee
Conference_Titel
Database and Expert Systems Applications, 2007. DEXA '07. 18th International Workshop on
Conference_Location
Regensburg
ISSN
1529-4188
Print_ISBN
978-0-7695-2932-5
Type
conf
DOI
10.1109/DEXA.2007.48
Filename
4312924
Link To Document