Title :
An Empirical Study of User Behavioral Intention to Accept of Mobile TV: An Integration of TAM with Entertainment
Author :
Chuncai Lin ; Hailan Gu ; Yanpeng He
Author_Institution :
Sch. of Bus., Renmin Univ., Beijing, China
Abstract :
Mobile TV has become one of the most profitable e-commerce applications in recent years by providing interesting programme for customers. However, there is still a large group of customers refusing to use this service. So it is necessary to explore the reasons that influence customer acceptance of Mobile TV service. Based on the TAM, this study integrates entertainment perception and self-efficacy to predict the user intention. A comprehensive research model was developed and empirically examined. Results of the data analysis strongly support the model as well as all the 9 proposed hypotheses.
Keywords :
behavioural sciences computing; customer services; data analysis; electronic commerce; entertainment; mobile television; TAM; comprehensive research model; customer acceptance; customer service; data analysis; e-commerce applications; entertainment perception; mobile TV service; self-efficacy; user behavioral intention; user intention; Bismuth; Business; Entertainment industry; Information systems; Mathematical model; Mobile TV; Predictive models; Mobile TV; TAM; entertainment; self-efficacy;
Conference_Titel :
e-Business Engineering (ICEBE), 2012 IEEE Ninth International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4673-2601-8
DOI :
10.1109/ICEBE.2012.44
