A research on the extension model of ISO14001 standard — Based on implicit marketing

In order to ease the contradiction between the external economy and internal economy in the implementation process of the ISO14001 standards, Promote the implementation of ISO14001 standard in China effectively, in this paper, we seek to build an effective extension system through a variety of the implicit marketing system´s tools under the help of the implicit marketing model. With the help of this system, we can change the vulgarization in the implementation process of ISO14001 standard and achieve the goal of improving the environment performance of the whole community ultimately.