DocumentCode
3430747
Title
Communications convergence
Author
Colbeck, D.
Author_Institution
Ericsson Ltd., UK
fYear
1998
fDate
29 Mar-1 Apr 1998
Firstpage
258
Lastpage
262
Abstract
Communications convergence is a marketing concept that allows an operator to bundle or package services in such a way that the end-user can make choices that are independent of the underlying structure and access. Its attributes are: one bill, brand, number, shop, service (package), phone (per role). The objective of this paper is to explore the issues surrounding communications convergence, i.e. the trends, the drivers and the opportunities, the needs, and the solutions. This subject has already changed from being a purely telephony affair to one embracing all communications, and it is still evolving. The paper concentrates on the provision of telephone services
Keywords
Internet; Internet; billing; brand; communications convergence; end-user; marketing concept; mobile radio; needs; opportunities; phone; services; telephony; trends;
fLanguage
English
Publisher
iet
Conference_Titel
Telecommunications, 1998. 6th IEE Conference on (Conf. Publ. No. 451)
Conference_Location
Edinburgh
ISSN
0537-9989
Print_ISBN
0-85296-700-4
Type
conf
DOI
10.1049/cp:19980052
Filename
675179
Link To Document