Title :
Investigating the antecedents of intentions to purchase a netbook as a second laptop
Author :
Tsou, Chun-Wang ; Liao, Chun-Hsiung
Author_Institution :
Center for Gen. Educ., I-SHOU Univ., Kaohsiung, Taiwan
Abstract :
This study aims to empirically test users´ intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users´ intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.
Keywords :
information technology; innovation management; notebook computers; social aspects of automation; individual perception; innovative information technology; netbook purchase; personal innovativeness; product attribute; second laptop; university student; user intention; Education; Information technology; Internet; Portable computers; Technological innovation; Wireless communication; netbook; perceived enjoyment; personal innovativeness; product attributes;
Conference_Titel :
Education and Management Technology (ICEMT), 2010 International Conference on
Conference_Location :
Cairo
Print_ISBN :
978-1-4244-8616-8
Electronic_ISBN :
978-1-4244-8618-2
DOI :
10.1109/ICEMT.2010.5657652