DocumentCode :
3439071
Title :
Marketer Perceptions of Quality on the Success of Mobile Shopping System and Its Impact on Performance
Author :
Chen, Lisa Y.
Author_Institution :
Inf. Manage., I-Shou Univ., Kaohsiung, Taiwan
fYear :
2012
fDate :
24-27 July 2012
Firstpage :
29
Lastpage :
33
Abstract :
Although mobile shopping (m-shopping) has the potential to provide opportunities to exploit new revenue streams for businesses and expand shopping availability for consumers, research on m-shopping remains limited and thus offers insufficient evidence to address how effective adoption and diffusion of information systems success is explicitly excluded in the context of m-shopping. Therefore, based on the IS success model, this study purports to explore the link between m-shopping quality and organizational performance in effort to provide insight into marketers´ perceptions of this value-added channel. Survey data is collected via a self-administered questionnaire to test the hypotheses while statistical analyses for quantitative data is conducted using the Partial Least Squares (PLS) regression technique to analyze the measurement and structural models. As such, the results show that all the hypotheses are fully supported with statistical significance in this study. Discussion of the implications and suggestions for future study are also included.
Keywords :
least squares approximations; mobile computing; regression analysis; retail data processing; statistical analysis; PLS; information systems success; m-shopping; m-shopping quality; marketer perceptions; mobile shopping system; organizational performance; partial least squares; regression technique; self-administered questionnaire; statistical analyses; Analytical models; Business; Information systems; Loading; Mobile communication; Mobile handsets; Reliability; IS success model; mobile shopping quality; organizational performance;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
SRII Global Conference (SRII), 2012 Annual
Conference_Location :
San Jose, CA
ISSN :
2166-0778
Print_ISBN :
978-1-4673-2318-5
Electronic_ISBN :
2166-0778
Type :
conf
DOI :
10.1109/SRII.2012.14
Filename :
6310978
Link To Document :
بازگشت