Research and countermeasure of current situation of sponsorship marketing of National Volleyball League Matches

Adopting documentation method and investigation method, based on analysis and investigation on enterprises which sponsored the National Volleyball League Matches and the title sponsors of clubs during the 2002 season, the thesis makes a systematic research on sponsorship marketing of National Volleyball League Matches. It is found that there are so many problems existing in process of sponsorship marketing in organizing committee of the League. The thesis, based on the analysis of knowledge of many subjects, will put forward pertinent suggestions to promote the level of sponsorship marketing of the National Volleyball League Matches.