Notice of RetractionAnalysis on features of advertising English from perspective of aesthetic rhetoric

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

With the development of global economy and trade, efficient and impressive advertisements have shown great significance in promoting sales. In order to coin or translate creative and intriguing English advertisements, it is imperative to study the features of advertising English from perspective of aesthetic rhetoric. The author discusses the concept of aesthetic rhetoric first, and then elaborates on the features of advertising English and furthermore illustrates the art of aesthetic rhetoric implied in English advertisements finally. The paper aims to help translate and produce advertisements of good quality with aesthetic rhetoric. The paper is also meant to offer guidance and advice on the teaching and learning of advertising English.