Study on farmers´ selection of farmland ecological compensation mode and its relevant factors — A case of 383 households in Wuhan city

Choosing a farmland´s ecological compensation mode with low transaction cost, consideration to both fairness and efficiency and easy operation fairness, efficiency and operability, realizing the market operation of farmland ecological products, which do not only influence the effect of the ecological compensation, but also are the key to a successful implementation of ecological compensation mechanism. This paper analyzed the farmers´ cognition and preferences of farmland ecological compensation mode and the relevant factors that affect their selection based on the survey data. What´s more, the author points out the government compensation mode´s defects in farmland ecological compensation field, and then discuses the suggestions of introducing the market mode. The results showed that: (1) only 10.71% farmers have heard about the conceptions of ecological compensation, and ecological crisis. (2)49.02% farmers are not satisfied with the current compensation mode because of its low amount, 94.65% of them are more inclined to accept higher level of cash compensation mode; (3) The Logistic model was used to analyze the factors that affect their selection of farmland ecological compensation mode. According to the results, farmer´s gender, age, family incomes, raising population and education level respectively affect their selection of cash, technology, policy and comprehensive farmland ecological compensation modes significantly, then we propose that constructing the trade platform for farmland ecological compensation, promoting the innovation of technology of ecological commodity and diversifying the management modes are the key to realizing the market operation of farmland ecological compensation.