A Study on the Influence of Competitive Advantage Fit between Enterprises on Relationship Value

At present although about the relational value´s discussion is like a raging fire, the related theories is not actually mature. This article in the foundation of existing theory, from the partner both sides (enterprise) the angle, develops the theory frame of the conjunction of competitive advantage to affect the relational value, and establishes the research model of the competitive advantage in the enterprise to agree with the relational value. Through the structural equation this article has carried on the empirical analysis, drawing the conclusion finally: The competitive advantage of the conjunction in the enterprise is the efficient path to promote the relational value.