Application of Software Agent to e-Commerce Consumer Buying Support

Author

Shuang, Zhang ; Qinghe, Hu ; Dingwei, Wang

Author_Institution

Northeastern Univ., Shenyang

fYear

2007

fDate

23-25 May 2007

Firstpage

2500

Lastpage

2503

Abstract

Facing the flood of information and increasing competitive environment, the e-Commerce seller must make its software facility more customer-oriented, more intelligent, and build one-to-one marketing. A new e-Commerce model is presented to support consumer buying decision making. Some new intelligent technologies like software agent, neural computing, Analytical Hierarchy Process, data mining are used. Some application testing results prove the algorithm´s efficiency and the model´s practicality.

Keywords

data mining; decision making; electronic commerce; neural nets; software agents; analytical hierarchy process; consumer buying decision making; data mining; e-commerce consumer buying support; neural computing; one-to-one marketing; software agent; Application software; Data analysis; Data mining; Decision making; Electronic commerce; Floods; Information retrieval; Intelligent agent; Navigation; Software agents; Analytical Hierarchy Process; Data Mining; Neural Computing; One-to-One; Software Agent; e-Commerce;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Electronics and Applications, 2007. ICIEA 2007. 2nd IEEE Conference on

Conference_Location

Harbin

Print_ISBN

978-1-4244-0737-8

Electronic_ISBN

978-1-4244-0737-8

Type

conf

DOI

10.1109/ICIEA.2007.4318860

Filename

4318860