Title :
Application of Software Agent to e-Commerce Consumer Buying Support
Author :
Shuang, Zhang ; Qinghe, Hu ; Dingwei, Wang
Author_Institution :
Northeastern Univ., Shenyang
Abstract :
Facing the flood of information and increasing competitive environment, the e-Commerce seller must make its software facility more customer-oriented, more intelligent, and build one-to-one marketing. A new e-Commerce model is presented to support consumer buying decision making. Some new intelligent technologies like software agent, neural computing, Analytical Hierarchy Process, data mining are used. Some application testing results prove the algorithm´s efficiency and the model´s practicality.
Keywords :
data mining; decision making; electronic commerce; neural nets; software agents; analytical hierarchy process; consumer buying decision making; data mining; e-commerce consumer buying support; neural computing; one-to-one marketing; software agent; Application software; Data analysis; Data mining; Decision making; Electronic commerce; Floods; Information retrieval; Intelligent agent; Navigation; Software agents; Analytical Hierarchy Process; Data Mining; Neural Computing; One-to-One; Software Agent; e-Commerce;
Conference_Titel :
Industrial Electronics and Applications, 2007. ICIEA 2007. 2nd IEEE Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-0737-8
Electronic_ISBN :
978-1-4244-0737-8
DOI :
10.1109/ICIEA.2007.4318860
