Title :
A fuzzy mathematical approach for measuring multi-facet consumer involvement
Author_Institution :
Dept. of Ind. Manage., Nat. Taiwan Inst. of Technol., Taipei
Abstract :
We propose a novel version on the study of consumer involvement. Mathematical definitions for the consumer involvement and the degree of consumer involvement is created to replace the traditional semantic definitions so that a single synthetic index ranged in [0,1] can be manipulated to measure the degree of multi facet consumer involvement, which is objective and obvious
Keywords :
advertising data processing; fuzzy set theory; knowledge based systems; marketing; fuzzy mathematical approach; mathematical definitions; multi facet consumer involvement measurement; single synthetic index; traditional semantic definitions; Advertising; Face recognition; Mathematics; Statistical analysis;
Conference_Titel :
Fuzzy Systems Symposium, 1996. Soft Computing in Intelligent Systems and Information Processing., Proceedings of the 1996 Asian
Conference_Location :
Kenting
Print_ISBN :
0-7803-3687-9
DOI :
10.1109/AFSS.1996.583685
