A fuzzy mathematical approach for measuring multi-facet consumer involvement

Author

Sung-May Hsu

Author_Institution

Dept. of Ind. Manage., Nat. Taiwan Inst. of Technol., Taipei

fYear

1996

fDate

11-14 Dec 1996

Firstpage

515

Lastpage

520

Abstract

We propose a novel version on the study of consumer involvement. Mathematical definitions for the consumer involvement and the degree of consumer involvement is created to replace the traditional semantic definitions so that a single synthetic index ranged in [0,1] can be manipulated to measure the degree of multi facet consumer involvement, which is objective and obvious

Keywords

advertising data processing; fuzzy set theory; knowledge based systems; marketing; fuzzy mathematical approach; mathematical definitions; multi facet consumer involvement measurement; single synthetic index; traditional semantic definitions; Advertising; Face recognition; Mathematics; Statistical analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Fuzzy Systems Symposium, 1996. Soft Computing in Intelligent Systems and Information Processing., Proceedings of the 1996 Asian

Conference_Location

Kenting

Print_ISBN

0-7803-3687-9

Type

conf

DOI

10.1109/AFSS.1996.583685

Filename

583685

Link To Document

https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3450050