Title :
Where to Find New Business Opportunity: Strategic Field Enlarging and Shrinking
Author :
Gu Jibao ; Yang Ying ; Chen Huaping
Author_Institution :
Manage. Sch. of Univ. of Sci. & Technol. of China, Univ. of Sci. & Technol. of China, Hefei
Abstract :
Two methods are given about where to find new business opportunity in this paper, one is based on environment analysis and the other one is based on resource and competence analysis. These two methods are needed to be combined, We should cope with the problems the field of opportunities is too small or too large. In this study we use the concept of set and field of Maths.
Keywords :
commerce; strategic planning; business opportunity; strategic field enlarging; strategic field shrinking; Business; Companies; Environmental management; Graphics; Helium; Innovation management; Investments; Resource management; Technological innovation; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.1428
