A Measure of Knowledge Sharing in Marketing Channel

Based on the review of the relevant researches in the field of knowledge sharing and marketing channel, this research analyzed the essence and process of knowledge sharing, developed the framework of knowledge sharing in marketing channel. Knowledge sharing in marketing channel consists of four dimensions: suppliers donating behaviors, distributors donating behaviors, suppliers learning behaviors and distributors learning behaviors. The measures of the framework are tested by the sample collected from the telecommunication industry. The development of the scale can increase operability for knowledge sharing implementing in enterprises. There is correlation between knowledge sharing in marketing channel and the trust of the suppliers and the distributors each other. Finally, the limitation and future research of this study are discussed.