Title :
Real-time adaptive advertising1 framework based on MPEG-21 for multi-screen IPTV environment
Author :
Lim, Tae-Beom ; Kim, KyungWon ; Lee, Seok Pil ; Yoon, Kyoungro
Abstract :
This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous IPTV client devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support adaptive advertisement service in multi-screen IPTV service environment, we suggest a new advertising framework using XML schema based on MPEG-21 DIDL (Digital Item Declaration Language).
Keywords :
IPTV; XML; advertising; information filtering; media streaming; Digital Item Declaration Language; MPEG-21 DIDL; XML schema; adaptive advertisement service; advertisement content selection; filtering mechanism; heterogeneous IPTV client devices; multiscreen IPTV service environment; real-time adaptive advertising framework; Advertising; Filtering; IPTV; ISO standards; Real time systems; Transform coding; XML;
Conference_Titel :
Consumer Electronics (ICCE), 2012 IEEE International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4577-0230-3
DOI :
10.1109/ICCE.2012.6161939
