Title :
Analysis on the Successful Case of Efficient Supply Chain in ZARA
Author_Institution :
Sch. of Inf. Manage. & Eng., Shanghai Univ. of Finance & Econ., Shanghai
Abstract :
By searching on the efficient supply chain of ZARA which is the well-known world-level garment brand, four key links has been analyzed and three of the advanced ideas been concluded. By presenting some of the famous branded clothing in China, the paper releases to the public what is possible for those Chinese costume enterprises which can borrow the successful experience from ZARA and what is impossible to imitate ZARA for aims to propose some constructive suggestions for the development of domestic costume enterprises.
Keywords :
clothing industry; supply chains; Chinese domestic costume enterprise; ZARA supply chain; clothing; world-level garment brand; Clothing; Fabrics; Feedback; Finance; Information analysis; Information management; Marketing and sales; Product design; Production; Supply chains;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.1579
