A Development of a System Providing a Personalized Yellow Page Service Based on an Interactive Video Application Service

The business model of IPTV results from the process of conflict and convergence among various mature but different business models. No one in the IPTV value chain can solely control the whole profit chain. The basic principle of IPTV profit model is to satisfy the consumerpsilas real requirement and to put a proper advertisement. This paper designs and implements a system providing a personalized yellow page service based on IPTV system to create an interesting partnership in the business directory market. The personalized yellow page service system enables server to provide a personalized yellow page service based on each end-userpsilas profile. We firstly designed a system which provides the personal yellow page service based on interactive video application service. Secondly, we implemented it to demonstrate the possibility of being commercial product for T-commerce application on IPTV system. We also suggest a structure of meta data for our service.