Title :
User Trust in eCommerce Services: Perception via Screen Reader
Author :
Buzzi, Maria Claudia ; Buzzi, Marina ; Leporini, Barbara ; Akhter, Fahim
Author_Institution :
ICT Dept., CNR, Pisa, Italy
fDate :
June 30 2009-July 2 2009
Abstract :
The increasing diffusion of electronic commerce (e-commerce) services is a great opportunity for visually disabled people, provided that accessible and usable interactive environments are available. Usually e-commerce sites have complex layouts crowded with elements and are difficult to navigate via screen reader. Another crucial issue concerns consumer trust in security of online transactions. In this paper we investigate the interaction of blind users with eBay, a popular e-commerce Web site, with specific focus on accessibility and usability of secure transactions when navigating via screen reader.
Keywords :
Web services; electronic commerce; interactive systems; security; transaction processing; visual perception; accessibility; e-commerce service; eBay service; interactive environment; online transaction security; perception via screen reader; usability; visual disabled people; Educational institutions; Electronic commerce; Electronic mail; Humans; Information security; Information technology; Navigation; Synthesizers; Usability; Web and internet services; Trust; blind; e-Commerce; eBay; usability;
Conference_Titel :
New Trends in Information and Service Science, 2009. NISS '09. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3687-3
DOI :
10.1109/NISS.2009.271
